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CMO copilot — v1.1

Worksheets

Creating Ideal Customer Profiles is a process. Whether you do a little research or a lot of research, these worksheets can help you organize your findings so you can pick the right framework and build out your individual ICPs accordingly.

B2B ICPs

B2C ICPs

DTC ICPs

Frameworks

Use Cases

Buying Triggers

Journeymaps

Pain Points

Life Stages

Lifestyle Choices

Jobs-To-Be-Done

All Worksheet

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