It’s important to note that it’s not generated 100% by AI.
Instead, it uses a combination of generative AI, behavioral algorithms, b2b and b2c databases, and rules-based “best practices” to fill in the blanks.
Easy to generate? Yes.
It starts with a handful of audience data points — things EVERY marketer should automatically know about their target audience — then generates a detailed profile and a customized chatbot to help with virtual research.
Is it helpful?
There's definitely enough information to build a typical marketing plan, assuming you’re the type of marketer who does strategic planning.
But while it's not meant to completely replace primary customer research, it is built with the understanding that "research" in the real world (for most marketers, agencies and consultants) is usually a combination of whatever personal experience and expertise they can offer, anecdotal evidence based on a survey or from doing a few customer interviews, and Google Analytics.
The point of an AI ICP is to make it a little bit easier for B2B marketing professionals to understand and empathize with their targets so they can develop more effective strategies and tactics to engage them.
Sample:
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