Here's how:
👉 Tailor your content, ads and overall sales pitch to match the traits, tendencies and psychological characteristics of the people you're trying to reach.
That's it.
Companies who do that see a big jump in sales.
If you're curious to know why , check out this article from the Proceedings of the National Academy of Sciences or this article from the Harvard Business Review.
(The upshot is because you always“want your prospect to see themselves” in whatever you’re putting out there, no matter what kind of sales and/or marketing content you're trying to create.)
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