This is a basic framework for DMs based on the type of connection you have with your prospects and the type of message you want to send

Could AI be used for consumer research in B2B sales and marketing?

An Ideal Customer Profile (ICP) is a composite that gives you a richly-detailed picture of your target audience by combining...

What's the difference between a Buyer Persona and an Ideal Customer Profile? This article will show you.

Use this simple worksheet to develop B2B Ideal Customer Profiles

Creating Ideal Customer Profiles for B2B sales and marketing is a straightforward process that benefits any business. This is how to do it.