Sampling Generative AI For Marketers: Brainstorming White Papers Ideas

Sampling Generative AI For Marketers: Brainstorming Jobs To Be Done

What's Missing From 21st Century B2B Marketing? Empathy.

Why You Should Create Ideal Customer Profiles With Your B2B Clients

AI Doesn't Care About You.

10 Uses For AI-enhanced & Expanded Buyer Personas In Marketing

Direct Messaging Framework Heatmap

Testing B2B Content Marketing + AI: Results, pt. 3

SDR & BDR Direct Messaging Framework

Who's Using AI At Work? Everybody, But It's BYOAI

How to Create High-Value B2B Content That Targets Your Ideal Customer Profiles: What You Need To Know

10 Uses For AI-enhanced & Expanded Ideal Customer Profiles In Marketing

Testing B2B Content Marketing + AI: Results, pt. 2

Testing B2B Content Marketing + AI: Results, pt. 1

AI Is No Substitute For ICP Research, But...

How To Choose A Framework For An Ideal Customer Profile

What's The Difference Between A Buyer Persona And An Ideal Customer Profile?

Creating Ideal Customer Profiles: B2B ICP Worksheet

How To Create A B2B Ideal Customer Profile

B2B Sales: Moving From "No" to "Yes" with Ideal Customer Profiles