How To

Jul 262 min read

Sampling Generative AI For Marketers, Agencies & Consultants: Brainstorming Subject Lines

Can AI generate usable subject line suggestions for a targeted audience? Let's find out.

Jul 221 min read

Sampling Generative AI For Marketers, Agencies & Consultants: Creating A Targeted Email

Blocked? Out of time? Hung over?There are lots of reasons to use AI for drafts. See if it's up to the task of personalizing an email.

Jul 192 min read

Sampling Generative AI For Marketers, Agencies & Consultants: Brainstorming Webinar & Lunch-n-learn Ideas

Can AI brainstorm? See what kind of webinars and lunch 'n' learns AI suggests for CMO Copilot, an AI-powered marketing tool for marketers.

Jul 161 min read

Sampling Customized Chatbots: Ask An AI eCommerce Leader

Personalized chatbots for marketing research? Empathy? To understand your audience? Here's an "interview" with an AI eCommerce leader.

Jul 122 min read

Sampling Generative AI For Marketers, Agencies & Consultants: Creating A Quarterly Marketing Plan

Can generative AI create specific kinds of marketing materials? Here, you can see an AI marketing plan and judge for yourself.

Jul 82 min read

Sampling Generative AI For Marketers: Creating A 1-page Marketing Plan

Can AI generate a 1-page marketing plan for a specific product targeting a specific audience? Let's find out.

Jun 282 min read

Sampling Generative AI For Marketers, Agencies & Consultants: Creating A Competitive Analysis

Can AI help with marketing research? Or is it better to do it all yourself?Here, we put AI to the test generating a competitive analysis.

Jun 171 min read

What's Missing From 21st Century B2B Marketing? Empathy.

There are lots of influencers out there who offer all kinds of very specific advice on how to do marketing right, but don't mention empathy.

Jun 41 min read

Direct Messaging Framework Heatmap

Doing direct outreach? This direct messaging framework helps you gauge the level of personalization you'll need to engage your audience.

May 318 min read

Testing B2B Content Marketing + AI: Results, pt. 3

Who's using AI at work? According to Microsoft, everybody. But should you? The results of our 3-part "AI + Content Marketing" test are in.

May 292 min read

SDR & BDR Direct Messaging Framework

This is a basic framework for DMs based on the type of connection you have with your prospects and the type of message you want to send

May 233 min read

How to Create High-Value B2B Content That Targets Your Ideal Customer Profiles: What You Need To Know

Creating original B2B content can be hard but there are simple ways to make it easier if you build it around your ideal customer profiles.

Feb 58 min read

How To Choose A Framework For An Ideal Customer Profile

An Ideal Customer Profile (ICP) is a composite that gives you a richly-detailed picture of your target audience by combining...

Feb 22 min read

What's The Difference Between A Buyer Persona And An Ideal Customer Profile?

What's the difference between a Buyer Persona and an Ideal Customer Profile? This article will show you.

Feb 21 min read

Creating Ideal Customer Profiles: B2B ICP Worksheet

Use this simple worksheet to develop B2B Ideal Customer Profiles

Feb 27 min read

How To Create A B2B Ideal Customer Profile

Creating Ideal Customer Profiles for B2B sales and marketing is a straightforward process that benefits any business. This is how to do it.